Posted on October 18, 2016 by Linda Johnson | 0 Comments


October is a special month to me – my birth month. At this time of year, I always feel the pull towards self-reflection and reevaluation of my goals and purpose. It is a time in which I recommit and align my actions with my innermost desires and vision. This year I am grateful for the path I have taken with Chocology. It brings joy, connection and fun into my life. This is why I’d like to share with all of you why I do what I do.

No. 1: I love seeing people smile

Everyone LOVES chocolate! It is such a blessing to have the opportunity to work with people who are happy and enjoying themselves. I love helping our clients choose the perfect gift, dessert for a special event or wedding favors.  People are happy when they talk chocolate and this makes me happy as well. Madeline always says, “We meet the best people!” and she’s right. We are fortunate to cross paths with people in their finest moments.

No. 2: I’m good at it!


Being the Managing Director of my own company allows me to utilize all of my gifts and talents. Strong work ethic, good communication skills and a love of people are key ingredient's to running a successful business. Do what you love and you never work a day of your life! That is our philosophy and it’s worked well for us at Chocology. I love what I do every single day and am able to thrive because of this philosophy!

No. 3: I get to do it with my family!

One of the greatest gifts I feel I can give to my daughter is to show her that when you set a goal it can be achieved through hard work, a good attitude and perseverance. I feel so blessed to have the opportunity to model for my daughter that your dreams can come true! Not everyone has the privilege of working with family. Recently David is able to join us more and more on our chocolate adventures! We never know what is around the corner, but together we get the job done – ALWAYS!


No. 4: Every Day is Different


kids in progress 5


I love different! It’s so easy to get stuck in the humdrum of day-to-day life. At Chocology, each day is diversified. One day we’re working with children on a Chocology Kids project and the next we’re working with the senior’s community. We might go to a corporate meeting to serve fudge and then head out to plan a wedding or work on one of the various festivals that we attend. There’s always something new and fresh to keep us motivated and excited.

No. 5: Giving Back to our World


From the very beginning it was important to me to give back. I feel so blessed to live a happy and joyful life. Giving a little of that back makes me even happier. I don’t work for a non-profit however I sure can support them. And that’s what we do, plain and simple. Not only to we glean joy from helping our non-profits with monetary donations, we love doing simple acts of kindness. I just love it when parents allow their children to come by our Farmers Market booth to make purchases by themselves. The parents have realized that we take those children under our wings and feel blessed to have them as customers too. Kids are the best at “the art of tasting” and we love seeing them take it so seriously. We love giving our money, our smiles and our compassion to everyone that we meet!



No. 6: I Get to Travel

tavel-pictIf you’ve read our blog, you know I love to travel. I love going new places and being the owner of Chocology provides that travel outlet for me. Whether it’s driving to the East End, traveling on the ferry across the Long Island Sound to make deliveries in Connecticut or going cross-country to deliver a check to one of our non-profits, the opportunity to travel keeps life interesting and new every single day.


No 7: It provides Freedom and Autonomy


Most people think that when you own your own business, you get to set your own hours. This is not exactly true. I make myself available to my clients therefore my hours are dictated by the need. However, I do have the flexibility to use creativity to get a job done well and efficiently. People often ask, “How do you manage balance in your life?” My answer: “I don’t. I integrate.” Being with my daughter Madeline and my husband David is very important to me. We’ve learned to integrate our time together as a family while enjoying running the business. And I not only get to be with my daughter while homeschooling, I get to teach her about having a career that you love and doing it with a joyful heart.

No. 8: I can do it all!
Linda Salt Cave


Admittedly, I will welcome the day when our growth allows for more employees and my position will be more of a leadership role. For now, I get the opportunity to run the business both from the front and back end. Creativity, New Products, Website, Social Media, New Client visits, special events – these are the things I love. Bookkeeping – Not so much! Luckily, I love developing both sides of my brain; Analytical and Creative. There are so many facets of my personality and they serve me well in running the business. I need to switch hats quickly from planning and creative thinking to one of analytical and business-minded thinking. One day soon there will be others that can help, but for now I love the constant shifting and maneuvering that my business demands of me.

Overall, the message is that I am so grateful for my life as the owner and Managing Director of Chocology. I feel blessed to come across so many wonderful people out in the world. I love making people happy! The smiles I get to see are the icing on the cake! I love my life and thank all of those that have helped me live out my dream of running a family business.


Chocology ...About Us

Posted on February 02, 2016 by Linda Johnson | 1 Comment


Often times I’m asked, “How did Chocology come about? What made you want to work in chocolate?”

I’d love to say, I’ve dreamed of becoming a chocolatier since I was a babe. I’m afraid my story is a bit more meandering than that, though.

While I loved working in the kitchen with my mom as a girl, the thought of working professionally with chocolate never crossed my mind. I was a late bloomer and marched to the beat of a different drum than most.  I was late by most standards to marriage; late to motherhood. But one thing that was always apparent was my desire to help people. To make them feel good about themselves and the world.  My joy was to bring a different perspective to those around me and to make the world a little brighter; A little sparklier; A little more fun.

When I started out in the corporate world, I rarely had a traditional position. My desire to help people must have been evident. My employers always knew I genuinely cared and would do the job well. I was the first Senior Customer Service Representative at Sprint and when I moved into sales, was the number one sales representative in revenue retention. I like to think that my success was attributed to my desire to bring great customer service to the table every single day.

After I married and had my daughter my job became being a full time mom. It’s the best job I’ve ever had! My quirkiness and ability to see different perspectives led me to homeschool Madeline, our Chief Creative Director here at Chocology. Bringing joy and fun into her life was now my dream and vocation.

My fathers passing in 2007 had a deeply profound affect on the way I see life and pushed me to look at life from a different perspective yet again. I realized that I had something in me that wanted to be born into the world. But what?

As much as I’d loved the corporate world, it didn’t align with my vision of being a homeschooling mom and I wasn’t willing to give that up.  So I began making lists of the things I loved doing, things that even if I never earned money from, were important to me and would give me a sense of making a difference in the world.

What surfaced for me over and over again were my love of family, travel and volunteer work. I was doing these things to some degree, of course, but my heart was yearning for more. Could I take these desires and maximize them to create the life that I was yearning for?

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In 2011, I packed Madeline up in the car and we traveled cross-country to meet and interview people who inspired us. We met authors, philanthropist, and others who had made a positive impact on our lives.  I still didn’t know what I wanted to do “when I grew up” but was open and willing for something to be revealed.


The road trips became a thing with Madeline and I. We took another one in 2013 to meet several of Madeline’s online friends across the country. And in 2014, it hit me. I love bringing joy to others. Madeline loves chocolate and so do I. Heck, doesn’t everyone? Let’s start a chocolate company!

screen-shot-2014-04-27-at-11-53-16-amThe rest is history I guess you could say. We boarded a plane immediately for Belgium in early 2014, to go study chocolate from the greatest. It was a great education for Madeline and a great bonding period for both of us. I became a professional chocolatier through classes with Ecole Chocolat and then launched Chocology in September 2014.


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Chocology is a blend of all of my past experiences. We value seeing things from different perspectives, promoting education, building strong and lasting relationships, extending kindness and giving back.  This way of doing business was built upon the past accumulation of all of the things that were most important to me. And Madeline has been right by my side the entire way. It is my pleasure to serve people through chocolate. Chocolate has a way of bringing the best out in everyone.


When I think about why I love what I do so much, it has nothing to do with the end result. It’s the people we meet along the way, who all have a story. As Madeline often says, “Mama, we meet the best people!” And she is right. We do.

Dreams don’t come true in a day. Sometimes not in a week or even years. My wish is that my story will inspire others to stay true to themselves and keep digging to find that one thing that lights them up. I sure did and am excited to be on this chocolate covered adventure with YOU!

A few mantras I have adopted to help me along the way. Perhaps they’ll become yours as well.

People don’t care how much you know until they know how much you care.

I am paid in proportion to the amount of service I am to you.

When the student is ready, the teacher appears.

~ Linda Johnson, Managing Director of Chocology

Posted in About Us, Anaheim White House, Chef Bruno, chocolate, Chocology, entreprenaur, Giving Back

With Enough Chocolate Anything is Possible

Posted on October 06, 2015 by Linda Johnson | 0 Comments

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Many of you know of the Chocology Cares campaign that we created earlier in the year. When you, our customer, buy Fat Ass Fudge, a portion of the proceeds goes towards helping one of our three chosen charities. Chocology is committed to giving back to the community and helping those in need. Caterina’s Club is one of those organizations.

[youtube https://www.youtube.com/watch?v=8TuB5XPIyg0&w=560&h=315]

We are so pleased to announce that Chocology had the honor of presenting a $3,000 check to Chef Bruno of the Anaheim White House Restaurant in Anaheim, CA for Caterina's Club this past week. Chef Bruno’s “Welcome Home” program helps families climb out of poverty and into a proper home. Thanks to our loyal customers and one big donor, an Anaheim family will have a new and safe place to live!

The $3,000 is enough to help a family that has fallen on hard times pay the first and last month rent on an apartment. In many cases, these families have been living with their children in unsafe motel living conditions for quite some time.

In order for a family to qualify for the “Welcome Home” program, one guardian must be employed for at least six months and there must be at least two children living in the household. These requirements ensure that children are lifted out of unsafe living conditions and that the family will be able to maintain rent payments each month. One by one, Chef Bruno is literally giving families a new lease on life!

Having a home means that children have a kitchen, clean bathrooms, a bedroom and a safe outdoor environment to play in ~ something many of us take for granted. You can be a part of this wonderful movement simply by eating chocolate! With the holidays right around the corner, we at Chocology hope to sell enough fudge to help another family in Anaheim! Your order of Fat Ass Fudge truly makes a positive impact on the world!

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We truly thank YOU for helping Chocology make a difference in the world! Together, we can continue to change the lives of others for the better. . .

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~ The Chocology Team

Posted in Anaheim White House, Caterina's club, Chef Bruno, Chocolate, CNN HERO, Disney, Fat Ass Fudge, Fine Chocokate, Food Porn, Giving Back, I Love My Job

Happy Birthday Chocology!

Posted on August 25, 2015 by Linda Johnson | 0 Comments

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August 27th marks the first year anniversary of the launch of Chocology Unlimited! Won’t you reminisce with us? It’s been quite a year and our goal of educating, giving back and growing the business has been a wonderful success! We want to thank all of our readers, customers and charity organizations for being a part of the Chocology team. We know that without you, Chocology wouldn’t be where it is today.

So what is Chocology most proud of accomplishing this year?


chocolate pudding

At Chocology, we are interested in all aspects of chocolate.  We are committed to and love the study of chocolate – extending that love and knowledge to you in a new and exciting way is our mission. 

Educating through blogging and our Face Book page
: We love bringing you articles that inspire and inform you about all things chocolate. Through blogging, we can reach so many people from around the world and share what we know and learn about chocolate.  Together we now have over 1,500 Followers and Likers.  Thank you!

PJ Farmers MarketFarmer’s Markets – Teaching people how to taste chocolate and informing them on the different types of chocolate has been a fun and tasty way to keep the public up to date on what they eat.


Screen Shot 2014-10-27 at 8.25.41 AMU.N. International Day of Peace – Chocology sent out the ingredients for making peace pops to children around the country. Kids were encouraged to make their pops and share International Day of Peace with others in their community.  Since then we were invited to collaborate with "Pathways to Peace" this year.


 Giving Back

Our goal of giving back to the community has been such a gift to us. We think we’ve hit the mark in this area and here’s how:

Screen Shot 2015-08-25 at 8.52.35 AMWe had so much fun on our Chocology Give’s Back Road trip this past spring, we got to do workshops with lots of kids and spend time with each of the non-profit organizations we help support!




Chocology Cares

Chocology Cares Campaign: We know that when we give we will always have everything we need. Our Chocology Cares campaign has been a huge success and we are so happy to be helping out some good causes. If you’d like to help these charities, simply order our Fat Ass Fudge.  We love helping great organizations that are making a difference in the world.


Atria Senior Living – We enjoy our time with seniors. Our workshop entitled, “Chocolate Lover’s Fest,” is always well attended and we remain in awe of how willing the people are to learn in their latter years.

Reaching our Goals

Making fine quality chocolate available to everyone and allowing chocolate lovers the opportunity to experience the delights generally reserved for the connoisseurs. Everyone gets excited about chocolate and with that, it becomes easy to educate and give back.

websiteLaunched the website in September 2014 – Chocology's approach started and remains to treat each customer with a high level of personal service while maintaining quality and variety.



Acquired Fat Ass Fudge – In November, Chocology completed the deal to acquire our much-loved Fat Ass Fudge. Since then, we have developed new flavors and done hundreds of taste tests for feedback. We’ve also loved utilizing this product to promote our charity organizations.


chocology boothParticipated in lots of events – Chocology has reached its goal of getting out to as many people as possible through many festivals, local events, charity events and our farmer’s markets.




Launched our Weddings by Chocology – Lots of brides and grooms have chosen our chocolates as wedding favors for their special day. We love being a part of a partnership that is beginning to blossom.



Screen Shot 2015-08-25 at 7.54.28 AMCorporate Clients  --Chocology handles large orders on a regular basis to corporate clients.  This has ranged from the delivery of a single plates of chocolate or fudge to corporate clients and employees to thousands of fudge samples for convention give-aways.


We are so proud of what Chocology has been able to accomplish in this first year and we thank you for making it a success! We look forward to many more years of fun, education, giving back and chocolate. We hope you’ll follow us into our second year.  Thank you.

Posted in BOMF, chef bruno, chocolate, chocology, decadent chocolate, fat ass fudge, giving back, Happy Birthday, operation freedom paws, road trip