Posted on June 16, 2014 by 66739222 | 1 Comment[caption id="attachment_233" align="alignleft" width="271"] Pizza and Ice Cream Party![/caption] Madeline’s Innovative Thinking Pays Off We at Chocology pride ourselves on personalizing every experience. Our 12-year-old cofounder, Madeline is no exception. With her big ideas and out of the box thinking, she keeps us hopping with new possibilities. Madeline and her mom Linda had just attended a girls club meeting where a party for the girls was being planned. Madeline was in charge of providing the treats. As she and her mom drove home, Madeline sat in the passengers seat deep in thought. Conversation bubbles seemed to dance above her head. Pizza party or ice cream social? What should I choose? What would be the most popular option? What will get everyone excited? Suddenly, Madeline exclaimed, “I’ve got it, Mama! Why can’t we have both? Chocolate on top of pizza crust with ice cream!” Linda smiled and veered off the road toward their favorite Whole Foods grocery store. With loving care they picked out all natural light multigrain cocoa pop cakes, which would become the pizza crust for their new creation. They also chose a variety of chocolates; dark, semi-sweet and milk. Ingredients in hand, they set out to make Madeline’s creation a reality. Since the Johnson family normally eats dark chocolate, the milk chocolate proved to be a bit tricky to work with on their “pizza dough.” But their diligence paid off and the pizza crusts were brought to fruition. Next, they worked on presentation. Linda had the idea to call their favorite pizza place in New York and tell them what they were doing. To make the pizza experience fun, she asked to buy 10 personal pizza boxes to present Madeline’s treats in. The pizza place loved it. “Come on in…,” they said. When they arrived, Linda and Madeline were surprised that the pizza shop not only provided boxes for the girls, but plates, bags and t-shirts as well. With ice cream in tow, Linda and Madeline made their “pizza” delivery to the girls club. The delight on the girls’ faces was all Madeline needed, to know that her idea was a success. Madeline’s drive to create limitless possibilities is an inspiration at Chocology. She knows that sometimes we don’t have to choose. Sometimes we can have it all! Linda’s “Ooops” Moment So much goes into starting a new business; planning, purchasing, advertising and much more. Linda loves her chocolate business, but at times her mind spins with the conversions that are necessary for the operation of Chocology, an international company.
Posted on April 25, 2014 by 63390433 | 0 CommentsHomeward Bound -After one final English breakfast at the hotel (and saying farewell to our favorite concierge Mohammed Ahmed) we headed over to the airport to board our homeward Air Canada/United Airlines flight back to New York via Toronto Canada. This has certainly been a memorable adventure. We are so grateful to have Chocology and to get to work with our friends in the UK AND in America. I feel as if Chocology is our new baby…I really love Chocology and can’t wait to get home and get to work! Happy travels, Linda and Madeline
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