Posted on July 21, 2015 by Linda Johnson | 0 Comments
With three farmers markets plus a four-day weekend music festival, Chocology wielded chocolate like the pros! What fun we had making connections with people and introducing the art of tasting chocolate.
Our weekend actually started the week before in our commercial kitchen, producing three hundred pounds of our Fat Ass Fudge. Madeline and Grandma worked tirelessly around the clock assembling boxes for the fudge, while Linda performed her magic with sweets. By Wednesday, twelve hundred boxes of fudge were ready to go along with boxes of our decadent truffles.
With six workers in tow, our weekend started Thursday at the Whole Foods Lake Grove Farmers Market where we reunited with old customers and met some new ones. David took off from his corporate job to assist his family in the business of chocolate for the long weekend.
Immediately following the Farmer’s Market, we headed out to our tent for the opening of the Great South Bay Music Festival. We were surrounded by three stages while people young and old flocked out to hear emerging artists and their favorite bands. This was Madeline’s first outdoor concert and while setting up she got to hear Colbie Caillat and Rachael Platten soundcheck before their concerts—tough job but someone’s got to do it!
Our Fat Ass Fudge signs made people smile (and even laugh out loud) and our “Don’t Chew, Don’t Swallow” banners peeked their interest. Lines of people crowded around for our Art of Tasting presentations. Pairing our chocolates with wine, many of the Blue Point Brewery’s award winning creations and even CIGARS made our offerings interesting and unique, and helped us to sell out of all of our wares throughout the weekend!
Meanwhile on Friday, David tended to our customers at the East Setauket Farmers Market before closing up and joining Linda and team at the festival. Saturday, Linda, David and team worked the festival together. On Sunday, David served the customers at our Port Jefferson Farmers Market and then joined Linda for the close of the festival.
To sweeten the pot even further, we were honored to raise money for charities in our Chocology Cares campaign. We look forward to continuing to give back to these organizations with each fudge sale we complete.
We learned so much about running an event of this magnitude and plan to implement what we’ve learned at future events. For instance, instead of giving all of the fudge choices at once, we learned to have people choose dark, white or cappuccino. Then we would offer the varieties in those categories, making it easier for our lines to move fluidly and providing an overall easier experience for our customers. It’s all about education and while we are educating the public we are also educating ourselves
It was an exhilarating weekend for us all. Starting our days at 5 a.m. throughout the weekend was a challenge and manning our various events felt like a whirlwind, but in the end we felt that we had fulfilled our mission ~ to educate and share our love of chocolate with the world. What fun it was to be in an atmosphere of celebration for four straight days. By Sunday evening we were all tired but so proud to have been a part of sharing a weekend with so many beautiful people, wonderful music and of course chocolate.
Posted in Blue Point Brewery, campaign, Chocology, Chocology Cares, Christina Perri, Colbie Caillat, facebook, FAFCARES, Farmer's Market, Fat Ass Fudge, friends, Great South Bay Music Festival, James Faith, Lake Grove, Port Jefferson, Setauket, Soundswell, twitter, Whole Foods Market
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