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- The Chocology Journal
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Lots of discussion and conversation swirls around our booth at the Farmer’s Market each weekend. The most popular topics however seem to veer towards three main themes. White Chocolate, Chocolate Pairings and The Art of Tasting Chocolate. Since a lot of our readers live too far to make it out to our Farmer’s Market weekends, we thought we’d bring the conversation to you! For the next couple of weeks we’ll be writing Farmer’s Market Chitchat. So what do we talk about around the Chocology stand each week? Well, read on to join our Farmer’s Market chitchat!
Every weekend Chocology offers a tasting of our mouthwatering Fat Ass Fudge to the public at our Farmer’s Markets. Inevitably each week, when we offer our White Chocolate we get at least one, “Eww. . .I don’t like white chocolate!”
With some coaxing and cajoling however, many times we can convince them that Chocology Couverture pure white chocolate isn’t your ordinary white chocolate. Often times, after our customers taste our white chocolate they’re in line the next week with white chocolate at the top of their shopping list.
All white chocolate contains at least twenty percent cocoa butter—our contains 28% cocoa butter. Other ingredients might include sugar, milk and vanilla. Since white chocolate does not contain chocolate paste or cocoa liquor, it isn’t considered a chocolate product. White chocolate can vary greatly depending on the chocolate (Compound vs. Couverture) and ingredients used and the methods with which they are prepared.
Our white chocolate contains all natural ingredients. Since we use more cocoa butter and less sugar, our white chocolate isn’t as sweet as your typical run of the mill white chocolate, making it smooth and creamy with just the right amount of sweetness. Our mixing and tempering practices enhance the flavor and texture of our white chocolate making even the most finicky chocolate connoisseur fall in love at first bite.
“Wow! This tastes super amazing, it’s so creamy and not too sweet.”
“I’ve never been a fan of white chocolate, but I”m starting to think differently, thank you for the tasting!”
“This is VERY good and it tastes incredible. Hands down the best white chocolate I’ve ever had.”
Our Farmer’s Markets are great fun and so informal. Conversations abound as people gather around to taste, pair and join in the chocolate extravaganza! Do you like white chocolate? Have you tried Chocology White Fudge? We invite you to join the conversation via the comments section, Facebook or Twitter. You don’t have to be at our Farmer’s Markets to be in on the fun Farmer’s Market chitchat!
Next week we’ll be writing about: Chocolate Pairings. What’s the craziest thing you’ve ever paired with chocolate? Join us next week and find out what we pair with at our Farmer’s Market.
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